Chocolate Spread Saigon;
Hystory of Nutella
Nutella is the Italian brand name for a gianduia cream comprising chocolate and hazelnuts that was introduced to the market in 1964 and has since become a real mass sensation. With an annual output of 365,000 tons, Nutella is now the world’s most popular spreadable cream. The Italian suffix -ella, a vezzeggiativo, which alters a word to show affection and a favorable assessment, was coined by Ferrero from the English term nut, or hazelnut.
The first jar of Nutella was released from the Ferrero facility in Alba on April 20, 1964. Its beginnings, on the other hand, may be traced back to the 1940s and previously. Since the 1920s, the Ferreros – Pietro initially and Michele later – have been working on a recipe for a cheap chocolate snack to be eaten with bread.
Pietro Ferrero, a pastry chef in Turin, used to observe people bring bread, tomatoes, and cheese to their workplaces. He believed that if he could provide those employees with something sweet and affordable to eat with bread, he would have struck gold.
There was already a type of chocolate prepared with cocoa and chopped hazelnuts in Piedmont at the time: “gianduja.” The Piedmont is awash in hazelnuts, and the peasants have no idea what to do with them. Pietro Ferrero (Nutella’s grandpa) created the so-called “pastone” (pastry mesh) of chocolate and hazelnuts in 1925. Of course, it was quickly liked by youngsters, who became Ferrero’s primary market, more than by employees.
With creative phrases like “What would the world be like without Nutella?” today’s advertising directly addresses social and psychological needs. Nutella is an undeniably famous product that is known and adored all over the world. Is it, however, a high-quality product?
Ferrero, like Coca-Cola and other companies, maintains a well guarded proprietary formula in its official plant in Alba. One of the company’s best kept secrets is that the cocoa butter of 1945 was replaced with a “combination of vegetable oils.” In order not to reveal the secret, Ferrero chose to lose many cases (one in the United States) based on the inability to identify the mysterious “vegetable oils.” The Italian label lists the following ingredients: sugar (56%), vegetable oils (19%), hazelnuts (13%), chocolate, skimmed milk powder (6.6%), whey powder, soy lecithin (emulsifier), vanillin.